The Process of Choosing a Keyword for Our Portfolio Websites

 

The Process of Choosing a Keyword for Our Portfolio Websites




   Digital marketers must create a portfolio website to exhibit their abilities, projects, and career achievements;  However, choosing the appropriate keyword is essential to ensure your portfolio receives the recognition it merits. Keywords aid search engines in comprehending and properly ranking your content.
 

We'll take you through the entire process of selecting the ideal keywords for your portfolio website in this blog. We will also look at several keyword categories and the resources available to assist you in narrowing down your choices. 


Understanding Keyword Classifications


Before diving into keyword research, it’s important to understand the different types of keywords. They can be classified based on search intent and length.



1. Keyword Types Based on Search Intent


a) Informational Keywords are employed when individuals are looking for broad information (e.g., How to build a portfolio website)  


b) Navigational Keywords assist consumers in locating a certain brand or website.  (e.g., LinkedIn portfolio examples) 


c) Commercial Keywords indicate comparative research (e.g., Best portfolio website builders).  


d) Transactional Keywords indicate purchase or hiring purpose. (e.g., Hire a freelance web designer).  




2. Keyword Types Based on Length-


a) Short-Tail Keywords: 


Keywords with 1-2 words that are competitive and broad are shorttail keywords (e.g., Portfolio design).  


b) Mid-Tail Keywords:


A balance between specificity and search volume can be achieved with midtail keywords and have 2–3 words in it (e.g., Best portfolio templates).  


c) Long-Tail Keywords: 


Niche phrases with less competition are known as long-tail keywords, which have 4+ words in it, (e.g., Minimalist portfolio website for graphic designers)  


For portfolio websites, long-tail and informational/commercial keywords are ideal because they attract qualified visitors—like potential clients or employers—who are actively seeking relevant services or inspiration.



Step-by-Step Keyword Research Process


1. Brainstorming Relevant topics


Developing a List of Related Subjects

Start by enumerating subjects associated with your line of work. If you work as a graphic designer, consider words such as:

"Examples of graphic design portfolios"

"How to make a portfolio that stands out"

"Top websites for designers' portfolios"

Advice: Consider your target audience from their point of view. What would they look for?



2. Looking for Keyword Ideas with Autosuggest


Google and other search engines offer autosuggestions based on frequently asked questions. Enter a seed keyword (for example, "portfolio website") and look at the list of options that appear :

"Examples of portfolio websites"

"Free portfolio website"

"Design of a portfolio website"

These recommendations show what others are looking for right now.



3. Analyzing Related Searches


The "People also ask" and "Related searches" sections can be found by scrolling to the bottom of Google's search results. These offer further suggestions for keywords.

For instance:

"What ought to be on a portfolio website?"

"What is the ideal number of projects for a portfolio?"



4. Competitor Analysis


Determine your competition, or other experts in your area with impressive portfolios, and use tools such as these to examine their keywords:

Ubersuggest: To view a competitor's top-ranking keywords, enter their URL.

SEMrush: Offers competitive information and keyword gaps.

Search for terms that they rank for but you don't; this may indicate unexplored prospects.



5. Calculating Search Volume and Competition using Keyword Planner


Using Google Ads, Google's Keyword Planner assists in estimating search traffic and competitiveness. Enter the keywords you came up with to see:

Low-competition, high-search terms (excellent targets)

You could have overlooked these keyword variations.



6. Use AnswerThePublic to Find Keywords Based on Questions


AnswerThePublic presents search terms as questions. For instance, if you search for "portfolio website," you can get:

"What is the significance of a portfolio website?"

"How can a portfolio website be optimized?"

These can provide inspiration for your website's FAQ or blog posts.



7. Using Ubersuggest to Improve Keywords


Ubersuggest offers further information, such as:

Score for keyword difficulty (the degree of difficulty in ranking)

Cost-Per-Click, or CPC, is a sign of business purpose.

Seasonal patterns (helpful for content timing)

For the optimal balance, filter keywords with low difficulty (≤ 40) and a respectable search volume (500+ monthly searches). 



Once you have a list of potential keywords, rank them according to:

 
Relevance: Does it align with your area of expertise?

Search Volume: Is it being looked up by enough people?

Competition: Is it possible to rank for it?




Example for a Web Designer:

  • “Best web design portfolio examples” (Informational, Mid-Tail)

  • “How to create a UX design portfolio” (Long-Tail, Informational)

  • “Freelance web designer portfolio” (Commercial, Mid-Tail)


Conclusion


The process of selecting appropriate keywords for your portfolio website includes:


Recognizing the different sorts of keywords (commercial, transactional, navigational, long-tail, mid-tail, and short-tail)


Generate concepts according to your line of work.


Real-time keyword insights are obtained by using auto-suggest and related searches.


Examining rivals to identify weaknesses.


Utilizing data-driven decision-making tools such as Ubersuggest, AnswerThe Public, and Keyword Planner.


By using this methodical process, you will maximize your portfolio's visibility and draw in the appropriate audience, including possible employers, clients, and partners.


It's your turn now! To give your portfolio the SEO boost it deserves, start your keyword research now. 



Comments

Post a Comment

Popular posts from this blog

Future Business & Content Creation: Shaping Tomorrow’s Success

Image
  Future Business & Content Creation: Shaping Tomorrow’s Success  The future of business is closely linked to the art and science of content creation in today's digital society.  What does this really mean, though, and how can it support business owners in creating successful ventures?  Let's examine why content production isn't simply a phenomenon but rather the foundation of business organizations of the future, and learn how to  become an expert in it to achieve your financial objectives. Why is content creation important, and what is it?   The process of producing and distributing information or media, such as blogs, films, podcasts, social media postings, infographics, etc., to engage, inform, or amuse an audience is known as content production . Material development is essential in the context of digital marketing since it:  Draws in new clients with informative, engaging, or entertaining material;   Establishes credibility and tr...
Read more

Get Secured with Digital Marketing

Image
  Get Secured with Digital Marketing In the quickly changing digital world of today, traditional occupations and sectors are no longer the only ones that can provide financial security. Digital marketing has become a potent means of achieving both personal and commercial financial freedom. Many people view becoming proficient in digital marketing as the first step toward establishing a steady, fulfilling, and adaptable job. However, how does this actually occur? To safeguard your financial future, let's examine what digital marketing is, why it matters, and how to use it. Recognizing the Value of Digital Marketing  The term "digital marketing" describes any marketing initiative that makes use of electronic devices or the internet. To communicate with both present and potential clients, businesses use digital platforms like websites, social media, email, and search engines. Digital marketing, in contrast to traditional marketing, provides more reach, quantifiable outcomes,...
Read more

Birth of Digital Marketing: From Print to Pixels

Image
 Birth of Digital Marketing: From Print to Pixels In the past , marketing has involved hanging vibrant banners over busy streets, purchasing pricey TV ads, or printing flyers . It was not that long ago . However , a single social media post can now instantly reach millions of people . Welcome to the world of digital marketing, a development that has altered how we interact with brands. Let's examine its history, significance, and current global dominance. Digital marketing: what is it ? How and When Did It Start?  Promoting goods and services through digital means, such as websites, social media, search engines, and email, is known as digital marketing . When  it targets specific audiences, measures outcomes instantly, and promotes genuine interactions, it goes beyond traditional advertisements.  The plot started in 1994 when AT&T put the first clickable banner ad on HotWired.com . It was as easy as a box with the words, "Have you ever moused right h...
Read more